For the past 7 years, KNYEW (pronounced “new”), has been the prime destination boutique for streetwear in Las Vegas. It was founded by two native New Yorkers DJ’s Crooked and Neva in 2007. Their intention was to establish a boutique in Las Vegas that could offer accessibility to fashion, style, music and the arts similar to their hometown of NYC and an alternative life style to a city that was solely known for it’s gambling, nightlife and over-extravagance (hence the name KNYEW, acronym for “Keeping New York Everywhere”).

In the last 2 years, KNYEW has been focusing on their in-house brand which has grown exponentially and expanded to a full cut & sew line produced and manufactured in the US. Their last AW13 Collection had a tremendous response online, gaining notoriety for staple pieces like their “E-Long” elongated t-shirt and “SS Hoodie”, a short-sleeved raglan pullover with side zipper vents. Focusing on clean silhouettes and monochrome color ways with high quality fabrics, KNYEW’s motto aesthetic is to modernize basics and create new essentials for everyday streetwear.

With their most recent SS14 Collection, KNYEW continues to update conventional designs by redeveloping traditional pieces like tank tops and sweat shorts with a newly renovated fit and a more relevant look. After exhibiting at the Agenda Show in Las Vegas for the first time in February of 2014, their new collection was received with great response and high regard, being featured in WWD’s “Showstoppers at the Las Vegas Men’s Show” article.

KNYEW is on the verge of becoming the first established clothing line in the industry to emerge from Las Vegas. Conceived in New York, distributed in Las Vegas, and made in the USA.